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Hard Core Fit

The Challenge

Hard Core Fit came to Brite Connectivity as a completely new business.  Founded by a highly respected and successful Chiropractor, Dr. Tony Riello, Hard Core Fit was born out of Dr. Tony’s need to improve his own physical shape and stamina.  Finding little success at a “regular” gym, he discovered High Intensity Interval Training and saw huge success in a very short amount of time.  Taking the basics, adding his personal touch of personalized training and group training, and adding nutrition and lifestyle assistance, Hard Core Fit has become more than a gym.  Dr. Tony asked Brite Connectivity to relay his passion into a brand new website.  He asked for a dynamic experience that combined professionalism, ease of use, and a maintenance contract that could keep up with his need for constant updating.  In addition, Dr. Tony needed a complex integration with his backend systems that are used daily to allow clients to check in, sign up for classes and manage their payments.

The Brite Solution

Brite developed a fully custom site based on WordPress.  We also provided custom code to integrate their backend management system pages into their site so their clients could enjoy a single unified site for information and account management.  Hard Core Fit opted for a full maintenance contract that allows Dr. Tony to control his costs despite his need for consistent updates.  He enjoys UNLIMITED changes with no charges above and beyond the maintenance contract cost.  Social integration was conducted as well, taking advantage of their large following on Facebook.

The Results

Hard Core Fit has exploded in the Ocean/Monmouth County Area.  Their testimonials listed on their site have fueled their ability to scale their marketing efforts.  Strong Facebook and Social marketing techniques, integration with backend systems, and strong SEO management have assisted this growth and has brought about more development work between Brite and Hard Core Fit.


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